The GoPro HD Hero 3 trailer, below for your pleasure. Make sure you watch it in glorious 1080p HD (change the HD setting on the cog at the bottom of the video to 1080).
Inspired? Grab your very own HERO3 right here. We've got the full range from the GoPro HERO3: Black Edition, to the Silver and White editions. What's the difference? We'll tell you!
We'll be updating our GoPro HERO3 Product pages throughout the day, with more info, updates, images, blogs, content, and even bundles.
I've added a screenshot of my pick for the best shot in the video - feel free to add yours in the comments below!